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Crafting An Ideal Customer Profile for B2B Success

In today’s competitive B2B landscape, marketing teams must be laser-focused on attracting the right clients — those who truly fit their product or service and offer the greatest long-term value. This is where an Ideal Customer Profile (ICP) becomes indispensable. But what…

  • Jagan P
  • August 28, 2025
  • Digital Marketing

Service Marketing Strategies for B2B Success

The Service Marketing Challenge: Why Experience Matters Marketing a service is fundamentally different from marketing a product. Unlike physical goods, services are intangible, perishable, and often variable in quality. Customers don’t walk away with a product-they walk away with an…

  • Jagan P
  • May 2, 2025
  • 5 Comments

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