In today’s hyper-competitive landscape, small and medium-sized enterprises (SMEs) are constantly seeking ways to stand out. While factors like price and quality remain crucial, a new differentiator is emerging: sustainability. Consumers are increasingly environmentally and socially conscious, and they’re looking…
In today’s world, consumers are increasingly conscious of the environmental and social impact of the businesses they support. A recent survey by Nielsen found that 68% of global consumers are willing to pay more for sustainable brands. This trend isn’t…
In today’s environmentally conscious world, consumers are increasingly making purchasing decisions based on a company’s commitment to sustainability. This trend is particularly impactful for startups and small and medium-sized businesses (SMBs). A recent survey by IBM found that 83% of…