Small business owners are known for wearing many hats. Often, they’re so busy working in their business that they don’t have time to work on it. This is where marketing automation for small businesses comes in. By automating repetitive tasks,…
In today’s digital age, cyberattacks are no longer reserved for large corporations. Small and medium-sized businesses (SMBs) are increasingly becoming targets due to their perceived vulnerability. A study by Ponemon Institute found that the average cost of a data breach…
Cybersecurity threats are no longer reserved for giant corporations. In fact, 43% of all cyberattacks target small and medium-sized businesses (SMBs) [Source: Sprinto]. This is because SMBs often lack the robust cybersecurity infrastructure and expertise larger companies have. The consequences…
In today’s hyper-competitive landscape, small and medium-sized enterprises (SMEs) are constantly seeking ways to stand out. While factors like price and quality remain crucial, a new differentiator is emerging: sustainability. Consumers are increasingly environmentally and socially conscious, and they’re looking…
In today’s world, consumers are increasingly conscious of the environmental and social impact of the businesses they support. A recent survey by Nielsen found that 68% of global consumers are willing to pay more for sustainable brands. This trend isn’t…