{"id":2065,"date":"2025-03-04T16:24:16","date_gmt":"2025-03-04T16:24:16","guid":{"rendered":"https:\/\/myb2bnetwork.com\/blog\/?p=2065"},"modified":"2025-12-02T13:55:44","modified_gmt":"2025-12-02T13:55:44","slug":"launch-your-first-ppc-campaign-in-2025-a-step-by-step-guide","status":"publish","type":"post","link":"https:\/\/myb2bnetwork.com\/blog\/launch-your-first-ppc-campaign-in-2025-a-step-by-step-guide\/","title":{"rendered":"Launch Your First B2B PPC Campaign"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2065\" class=\"elementor elementor-2065\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e3e043 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e3e043\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1188a194\" data-id=\"1188a194\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21fd5ad0 elementor-widget elementor-widget-text-editor\" data-id=\"21fd5ad0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" class=\"wp-image-2066\" style=\"width: 539px; height: auto;\" src=\"https:\/\/myb2bnetwork.com\/blog\/wp-content\/uploads\/2025\/03\/ppc_guide-1024x683.webp\" alt=\"ppc campaign\" srcset=\"https:\/\/myb2bnetwork.com\/blog\/wp-content\/uploads\/2025\/03\/ppc_guide-1024x683.webp 1024w, https:\/\/myb2bnetwork.com\/blog\/wp-content\/uploads\/2025\/03\/ppc_guide-300x200.webp 300w, https:\/\/myb2bnetwork.com\/blog\/wp-content\/uploads\/2025\/03\/ppc_guide-768x512.webp 768w, https:\/\/myb2bnetwork.com\/blog\/wp-content\/uploads\/2025\/03\/ppc_guide-1536x1024.webp 1536w, https:\/\/myb2bnetwork.com\/blog\/wp-content\/uploads\/2025\/03\/ppc_guide.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p>Pay-Per-Click (PPC) advertising remains a cornerstone of digital marketing in 2025. It offers businesses the ability to reach highly targeted audiences and drive immediate results. Whether you&#8217;re new to PPC or expanding your skills, this guide provides a step-by-step approach to creating your first successful campaign. For B2B companies, PPC is especially useful to reach decision-makers and executive leaders. According to Statista, as much as 20% of businesses claim that it offers them the highest <a href=\"https:\/\/www.statista.com\/statistics\/269019\/roi-of-digital-marketing-channels-worldwide\/\">ROI out of any digital marketing strategy<\/a>.<\/p>\n\n<p>PPC, or Pay-Per-Click, is an online advertising model where you pay a fee each time someone clicks your ad. It&#8217;s a way of buying targeted traffic to your website, rather than &#8220;earning&#8221; it organically. The majority of B2B PPC campaigns are implemented via search engines like Google and Bing and LinkedIn.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Search Engine Marketing (SEM):<\/strong> PPC ads appear alongside organic search results on search engines like Google and Microsoft Advertising (Bing Ads).<\/li>\n\n<li><strong>Social Media Advertising:<\/strong> Platforms like Facebook Ads, Instagram Ads, and LinkedIn Ads offer PPC options to reach specific demographics and interests.<\/li>\n\n<li><strong>Amazon Advertising:<\/strong> For businesses selling on Amazon, PPC campaigns can boost product visibility.<\/li>\n\n<li><strong>Display Advertising:<\/strong> These are visual ads that appear on websites within ad networks.<\/li>\n\n<li><strong>Remarketing\/Retargeting:<\/strong> Re-engage users who have previously interacted with your website.<\/li>\n<\/ul>\n\n<h6 class=\"wp-block-heading\"><strong>Step 1: Define Your Campaign Goals<\/strong><\/h6>\n\n<p>Before you start, clarify what you want to achieve. Common PPC goals include:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/myb2bnetwork.com\/blog\/top-10-website-traffic-analysis-tools\/\">Increasing website traffic<\/a><\/li>\n\n<li>Generating qualified leads<\/li>\n\n<li>Boosting online sales<\/li>\n\n<li><a href=\"https:\/\/myb2bnetwork.com\/blog\/struggling-to-build-brand-authority-and-drive-leads\/\">Improving brand visibility<\/a><\/li>\n<\/ul>\n\n<p>Ensure your PPC goals align with your overall marketing strategy. For example, if your campaign goal is raising brand awareness, then social media and display ads can be more effective than search ads. \u00a0<\/p>\n\n<h6 class=\"wp-block-heading\"><strong>Step 2: Know Your Audience<\/strong> \u00a0<\/h6>\n\n<p>Understanding your target audience is crucial. Consider their:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Demographics<\/li>\n\n<li>Interests<\/li>\n\n<li>Online behavior<\/li>\n\n<li>Pain points<\/li>\n<\/ul>\n\n<p>For B2B, target audiences will consist of smaller, hyper-targeted segments.<\/p>\n\n<h6 class=\"wp-block-heading\"><strong>Step 3: Choose the Right Platform(s)<\/strong><\/h6>\n\n<p>Select the platforms where your target audience spends their time.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Ads:<\/strong> Ideal for reaching users actively searching for your products or services.<\/li>\n\n<li><strong>Microsoft Advertising (Bing Ads):<\/strong> An alternative to Google Ads, often with less competition.<\/li>\n\n<li><strong>Amazon Advertising:<\/strong> Essential for businesses selling on Amazon.<\/li>\n\n<li><strong><a href=\"https:\/\/myb2bnetwork.com\/blog\/is-your-social-media-advertising-struggling\/\">Social Media Advertising<\/a>:<\/strong> Great for brand awareness, lead generation, and retargeting. Consider Facebook Ads, Instagram Ads, and LinkedIn Ads.<\/li>\n\n<li><strong>MyB2BNetwork:<\/strong> A marketplace and lead generation platform to find the best vendors and connect with potential clients.<\/li>\n<\/ul>\n\n<h6 class=\"wp-block-heading\"><strong>Step 4: Keyword Research<\/strong><\/h6>\n\n<p>Keywords are the foundation of your PPC campaign. Use keyword research tools to identify relevant terms with high search volume and low competition.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Compile a list internally of terms that are most relevant to your products and services and be sure to add variants of similar terms. \u00a0<\/li>\n\n<li>Use Google Ads&#8217; Keyword Planner tool to compile keyword suggestions, though advertising experts tend to recommend researching keywords before turning to <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\">Google Ads<\/a>. If you decide to use Google Ads, you can enter your website URL (or a competitor&#8217;s) to receive recommendations. \u00a0<\/li>\n<\/ul>\n\n<p>Types of keywords:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Generic:<\/strong> Includes any keyword related to your services or products.<\/li>\n\n<li><strong>Branded:<\/strong> Encompasses any keyword related to your company&#8217;s brand name.<\/li>\n\n<li><strong>Competitor:<\/strong> Mimics branded keywords but includes competitor brand names.<\/li>\n\n<li><strong>Related:<\/strong> Houses keywords related to competitor, branded, and generic keywords. \u00a0<\/li>\n\n<li><strong>Long-tail keywords:<\/strong> These are generally cost-effective and can significantly impact traffic on your site.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-68fbe012 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"68fbe012\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-635e85f7\" data-id=\"635e85f7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41cd4158 elementor-widget elementor-widget-image\" data-id=\"41cd4158\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/myb2bnetwork.com\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/myb2bnetwork.com\/blog\/wp-content\/uploads\/2025\/03\/527b7bde-8910-447b-bfa9-e3a467454e1c-1-edited-1024x512.jpeg?wsr\" class=\"attachment-large size-large wp-image-2133\" alt=\"\" srcset=\"https:\/\/myb2bnetwork.com\/blog\/wp-content\/uploads\/2025\/03\/527b7bde-8910-447b-bfa9-e3a467454e1c-1-edited-1024x512.jpeg 1024w, https:\/\/myb2bnetwork.com\/blog\/wp-content\/uploads\/2025\/03\/527b7bde-8910-447b-bfa9-e3a467454e1c-1-edited-300x150.jpeg 300w, https:\/\/myb2bnetwork.com\/blog\/wp-content\/uploads\/2025\/03\/527b7bde-8910-447b-bfa9-e3a467454e1c-1-edited-768x384.jpeg 768w, https:\/\/myb2bnetwork.com\/blog\/wp-content\/uploads\/2025\/03\/527b7bde-8910-447b-bfa9-e3a467454e1c-1-edited-1536x768.jpeg 1536w, https:\/\/myb2bnetwork.com\/blog\/wp-content\/uploads\/2025\/03\/527b7bde-8910-447b-bfa9-e3a467454e1c-1-edited-1300x650.jpeg 1300w, https:\/\/myb2bnetwork.com\/blog\/wp-content\/uploads\/2025\/03\/527b7bde-8910-447b-bfa9-e3a467454e1c-1-edited.jpeg 1685w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7595fdcc elementor-align-justify elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"7595fdcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/myb2bnetwork.com\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Find Your Experts<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4458e25a elementor-align-justify elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"4458e25a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/myb2bnetwork.com\/home\/getExpertHelp\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-video\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M336.2 64H47.8C21.4 64 0 85.4 0 111.8v288.4C0 426.6 21.4 448 47.8 448h288.4c26.4 0 47.8-21.4 47.8-47.8V111.8c0-26.4-21.4-47.8-47.8-47.8zm189.4 37.7L416 177.3v157.4l109.6 75.5c21.2 14.6 50.4-.3 50.4-25.8V127.5c0-25.4-29.1-40.4-50.4-25.8z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Schedule A Demo Today!!!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-57ee2da7\" data-id=\"57ee2da7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1473a60 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1473a60\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93a7a24\" data-id=\"93a7a24\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cf126d2 elementor-widget elementor-widget-text-editor\" data-id=\"cf126d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h6 class=\"wp-block-heading\"><strong>Step 5: Set Your Budget and Bidding Strategy<\/strong><\/h6>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Determine how much you&#8217;re willing to spend and choose a <a href=\"https:\/\/support.google.com\/google-ads\/answer\/2470105\">bidding strategy<\/a> that aligns with your goals.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Manual Bidding:<\/strong> You set the maximum bid amount.<\/li>\n<!-- \/wp:list-item --><!-- wp:list-item -->\n<li><strong>Automated Bidding:<\/strong> The platform optimizes bids for you (e.g., maximize clicks, conversions).<\/li>\n<!-- \/wp:list-item --><\/ul>\n<p><!-- \/wp:list --><!-- wp:heading {\"level\":6} --><\/p>\n<h6 class=\"wp-block-heading\"><strong>Step 6: Create Compelling Ad Copy<\/strong><\/h6>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Your ad copy should be clear, concise, and persuasive.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Emphasize the benefits of your products or services for users, not the features.<\/li>\n<!-- \/wp:list-item --><!-- wp:list-item -->\n<li>Highlight any sales, discounts, or promotions available.<\/li>\n<!-- \/wp:list-item --><!-- wp:list-item -->\n<li>Include a definitive call-to-action (CTA) that tells users what to do next. \u00a0<\/li>\n<!-- \/wp:list-item --><\/ul>\n<p><!-- \/wp:list --><!-- wp:heading {\"level\":6} --><\/p>\n<h6 class=\"wp-block-heading\"><strong>Step 7: Design Effective Landing Pages<\/strong><\/h6>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Your <a href=\"https:\/\/unbounce.com\/landing-page-articles\/landing-page-best-practices\/\">landing page<\/a> should be relevant to your ad and designed to convert visitors.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Does the landing page give direct information about the main keyword, such as what it is, its features, and why customers should choose you?<\/li>\n<!-- \/wp:list-item --><!-- wp:list-item -->\n<li>Is there an easy way to make a purchase or contact your business? \u00a0<\/li>\n<!-- \/wp:list-item --><!-- wp:list-item -->\n<li>Is the text easy to read? \u00a0<\/li>\n<!-- \/wp:list-item --><\/ul>\n<p><!-- \/wp:list --><!-- wp:heading {\"level\":6} --><\/p>\n<h6 class=\"wp-block-heading\"><strong>Step 8: Implement <a href=\"https:\/\/www.optimizely.com\/optimization-glossary\/conversion-tracking\/\">Conversion Tracking<\/a><\/strong><\/h6>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Track your campaign&#8217;s performance to measure its success.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Cost per click (CPC)\u2013 It is the price you pay for each click on your ad.<\/li>\n<!-- \/wp:list-item --><!-- wp:list-item -->\n<li>Clickthrough rate (CTR)\u2013 It is the percentage of ad views that result in clicks. \u00a0<\/li>\n<!-- \/wp:list-item --><!-- wp:list-item -->\n<li>Conversion Rate<\/li>\n<!-- \/wp:list-item --><!-- wp:list-item -->\n<li>Cost-Per-Acquisition (CPA)<\/li>\n<!-- \/wp:list-item --><!-- wp:list-item -->\n<li>Return on Ad Spend (ROAS)<\/li>\n<!-- \/wp:list-item --><!-- wp:list-item -->\n<li>Quality Score<\/li>\n<!-- \/wp:list-item --><!-- wp:list-item -->\n<li>Impression Share<\/li>\n<!-- \/wp:list-item --><\/ul>\n<p><!-- \/wp:list --><!-- wp:heading {\"level\":6} --><\/p>\n<h6 class=\"wp-block-heading\"><strong>Step 9: Optimize and Refine<\/strong><\/h6>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>PPC is an ongoing process. Continuously analyze your data and make adjustments to improve your results.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Keyword Monitoring and Negative Keywords:<\/strong> Monitoring keywords and their performance will give you the best idea of which keywords are working and which ones are not. Negative keywords will tell a search engine certain words you do not want to be ranked on in search engine result pages (SERPs). \u00a0<\/li>\n<!-- \/wp:list-item --><!-- wp:list-item -->\n<li><strong>A\/B Testing Ads:<\/strong> <a href=\"https:\/\/vwo.com\/ab-testing\/\">A\/B testing<\/a> essentially creates multiple variations of the same ad and tests the efficacy and traffic that the ad generates. \u00a0<\/li>\n<!-- \/wp:list-item --><\/ul>\n<p><!-- \/wp:list --><!-- wp:heading {\"level\":4} --><\/p>\n<h4 class=\"wp-block-heading\"><strong>How MyB2BNetwork Can Help<\/strong><\/h4>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>MyB2BNetwork is a valuable resource for businesses looking to enhance their PPC efforts:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Find PPC Experts:<\/strong> Connect with experienced PPC campaign professionals to manage your campaigns. [Internal Linking Opportunity 1]<\/li>\n<!-- \/wp:list-item --><!-- wp:list-item -->\n<li><strong>Lead Generation:<\/strong> Utilize MyB2BNetwork&#8217;s platform to generate leads through targeted advertising.<\/li>\n<!-- \/wp:list-item --><!-- wp:list-item -->\n<li><strong>Vendor Selection:<\/strong> Find the best vendors for your PPC needs by reviewing multiple quotations.<\/li>\n<!-- \/wp:list-item --><!-- wp:list-item -->\n<li><strong>Marketplace:<\/strong> Explore a wide range of services and providers to support your PPC campaigns.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<p>Creating your first PPC advertising campaign can seem daunting, but by following these steps and leveraging resources like MyB2BNetwork, you can launch successful campaigns that drive real results. Remember to continuously learn, adapt, and optimize your campaigns for long-term success.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Pay-Per-Click (PPC) advertising remains a cornerstone of digital marketing in 2025. It offers businesses the ability to reach highly targeted audiences and drive immediate results. Whether you&rsquo;re new to PPC or expanding your skills, this guide provides a step-by-step approach to creating your first successful campaign. For B2B companies, PPC is especially useful to reach [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2066,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"Create your first Pay-Per-Click (PPC) campaign .This comprehensive guide walks mid-level marketers from keyword research to optimization.","_metasync_otto_title":"","_metasync_otto_description":"","_metasync_otto_keywords":"","_metasync_otto_og_title":"","_metasync_otto_og_description":"","_metasync_otto_twitter_title":"","_metasync_otto_twitter_description":"","rank_math_title":"","rank_math_description":"Create your first Pay-Per-Click (PPC) campaign .This comprehensive guide walks mid-level marketers from keyword research to optimization.","_aioseo_title":"","_aioseo_description":"","footnotes":""},"categories":[66],"tags":[1337,150,1346,1348,30,228,1343,266,1332,110,1316,391,1347,555,1339],"class_list":["post-2065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-b2b-digital-strategy","tag-b2b-marketing","tag-b2b-ppc","tag-content-marketing-in-b2b","tag-digital-marketing","tag-digital-marketing-strategy","tag-generate-leads","tag-inbound-marketing","tag-market-strategy","tag-marketing-kpis","tag-marketing-plan-template","tag-ppc","tag-ppc-campaign","tag-sales-outsourcing","tag-seo-and-digital-marketing"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - 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