8 Benefits of a First-Party Data Strategy

The era of the third-party cookie has largely crumbled, leaving mid-level marketers in 2025 standing at a crossroads. For years, we relied on rented audiences and vague aggregations. Now, with privacy regulations tightening globally—from the GDPR to emerging US state…

Data Loss Stories: Backup & Recover Databases Easily

Every B2B marketer relies on data as their most precious asset. It’s the customer journey roadmap, the pipeline predictor, and the fuel for every personalized campaign. But what happens when that roadmap disappears? The digital landscape is littered with Data…