The Challenge of Relying Only on Referrals Techavatar, a growing technology solutions startup, had been relying solely on customer referrals for acquiring new business. While referrals did bring in projects, the company did not have a formal business development team…
The Struggle of a Small Tech Company USKcorp, a budding IT services company based in a tier-3 city, always had the vision of reaching the global marketplace. However, the reality was far from easy. They tried every possible way to…
In today’s competitive B2B landscape, marketing teams must be laser-focused on attracting the right clients — those who truly fit their product or service and offer the greatest long-term value. This is where an Ideal Customer Profile (ICP) becomes indispensable. But what…
In modern B2B sales, closing deals often requires engaging more than a single decision-maker. Multi-threading—a strategy of building relationships across multiple stakeholders—has become essential for boosting win rates and deal sizes. But sales teams can’t succeed alone. Marketing plays a…
In today’s fast-paced B2B landscape, chatbots are no longer a luxury they’re expected. But simply adding a chatbot to your website doesn’t guarantee success. It’s about making that chatbot matter by transforming it into a tool that actively drives engagement, nurtures…