The Data-Driven Revolution in Ecommerce Imagine running an online store without knowing which marketing efforts actually drive sales, or which products keep customers coming back. For many mid-level marketers, this scenario is all too familiar. The solution? Embracing ecommerce analytics…
Why Referral Traffic Matters More Than Ever Referral traffic-visitors who land on your website via links from other domains-remains a cornerstone of digital marketing, especially for mid-level marketers seeking scalable, cost-effective growth. Unlike paid ads or organic search, referral traffic…
Why a Strong Foundation Matters for Marketing Mix Every marketer faces a barrage of tactics-social media, influencer partnerships, email campaigns-but real results come from a clear strategy. The marketing mix, often called the 4Ps of marketing, provides that essential structure.…
Why Email Copy Still Wins in B2B Marketing Despite the explosion of new digital channels, email marketing remains the backbone of B2B communication. But with inboxes more crowded than ever, writing email copy that stands out-and drives action-has become both…
PPC vs Display Ads Explained: A Marketer’s Guide Meta Description:Discover the key differences between PPC and display ads, explore the latest trends, and learn how MyB2BNetwork can help mid-level marketers maximize their digital advertising strategy in 2025. Navigating the Digital…