18 Quotes: Podcasting for Business Professionals

September 25, 2025
Digital Marketing

Introduction: Why Audio Content Is Your Best B2B Asset in 2025

The content landscape for business professionals is undergoing a profound transformation. While text and video fight for fleeting attention, the intimate world of audio content—podcasting—offers a unique competitive edge. This channel bypasses the visual noise, fostering deep trust and demonstrating genuine thought leadership.

For mid-level marketers seeking the best channels for marketers 2025, embracing audio is no longer optional—it’s foundational. The success of podcasting, as one observer noted, is due to the “convenience and pervasiveness of the modern smartphone,” turning commutes and gym sessions into learning opportunities.

To inspire your next content push, we’ve compiled an entirely original analysis of 18 Quotes About Podcasting for Business Professionals. These insights illuminate how B2B companies can leverage this “boom” to grow your network online and drive measurable ROI.

Why Your Audience Prefers Headphones Over Hyper-Scroll

Podcasting operates in the attention economy, but it plays by different rules. Unlike visual social media marketing tools that demand passive scrolling, audio requires dedication and delivers intimacy. This is the cornerstone of effective B2B communication.

1: The Intimate Bond

"The medium of podcasting and the personal nature of it, the relationship you build with your listeners and the relationship they have with you—they could be just sitting there, chuckling and listening… there's nothing like that." – Marc Maron

This intimacy translates directly into higher engagement. According to Edison Media Research data, the average podcast listener is highly desirable: educated, employed full-time, and, critically for B2B marketers, they are “nearly always completing the episode to which they start to listen.”

2: The Persistence of the Listener

Ready to turn expert insights into powerful audio assets? Creating a consistent, high-quality B2B podcast requires dedicated expertise, from professional recording to AI Integration Services for distribution. Don’t let the complexity stop you. MyB2BNetwork simplifies outsourcing essential services like Marketing Services, IT Services, and Technology Services for your audio strategy. We connect you with vetted provider companies, offering multiple quotations and negotiation support. We simplify the process by providing multiple quotations from vetted sellers, ensuring you choose the best offer. Our process includes Requirement Scoping to define your project needs, Vetted Quotations from top providers, and Quotation Validation to verify offers. We facilitate Meeting Scheduling, offer Negotiation Support, and our escrow service ensures secure payments, released only upon milestone completion. Focus on your expertise; let MyB2BNetwork handle finding the best partners to amplify your voice.

Now that you’re here

MyB2BNetwork generates new leads, offers insight on your customers

and can help you increase your marketing ROI.

If you liked this blog post, you’ll probably love MyB2BNetwork, too.

"You're going to be terrible at a lot of things for years until you're successful. People probably aren't going to listen to your podcast initially. But if you like it and you keep putting it out, people will find it." – Keith Kingbay

18: Extending Content Life

"Podcasts extend the life of a seminar program by making it available to people who couldn't attend in person... attendance did not diminish when audio podcasts became available... In fact, it actually increased." – Steve Lubetkin

Conclusion: Amplify Your Voice with Vetted Expertise

For deeper insights into the impact of thought leadership, consider studying B2B thought leadership trends from high-authority sources. Understanding the latest podcast listener statistics is also vital for your strategy.

Now that you’re here

MyB2BNetwork generates new leads, offers insight on your customers

and can help you increase your marketing ROI.

If you liked this blog post, you’ll probably love MyB2BNetwork, too.

"Podcasting isn't just a cost center; it's a long-term SEO investment. Each episode is an evergreen asset that builds domain authority and drives qualified B2B traffic for years." – (Original Synthesis)

17: Don’t Quit Your Day Job (Yet)

"You're going to be terrible at a lot of things for years until you're successful. People probably aren't going to listen to your podcast initially. But if you like it and you keep putting it out, people will find it." – Keith Kingbay

18: Extending Content Life

"Podcasts extend the life of a seminar program by making it available to people who couldn't attend in person... attendance did not diminish when audio podcasts became available... In fact, it actually increased." – Steve Lubetkin

Conclusion: Amplify Your Voice with Vetted Expertise

Now that you’re here

MyB2BNetwork generates new leads, offers insight on your customers

and can help you increase your marketing ROI.

If you liked this blog post, you’ll probably love MyB2BNetwork, too.

"Because we thought no one was listening, we weren't afraid to take stupid risks or make absurd choices. Turns out it resonated with people. You won't figure out what your podcast is until you get it underway, even as much as you plan and plan. So go for it." – Matt Gourley

16: The Long Game of SEO and ROI

"Podcasting isn't just a cost center; it's a long-term SEO investment. Each episode is an evergreen asset that builds domain authority and drives qualified B2B traffic for years." – (Original Synthesis)

17: Don’t Quit Your Day Job (Yet)

"You're going to be terrible at a lot of things for years until you're successful. People probably aren't going to listen to your podcast initially. But if you like it and you keep putting it out, people will find it." – Keith Kingbay

18: Extending Content Life

"Podcasts extend the life of a seminar program by making it available to people who couldn't attend in person... attendance did not diminish when audio podcasts became available... In fact, it actually increased." – Steve Lubetkin

Conclusion: Amplify Your Voice with Vetted Expertise

Now that you’re here

MyB2BNetwork generates new leads, offers insight on your customers

and can help you increase your marketing ROI.

If you liked this blog post, you’ll probably love MyB2BNetwork, too.

"The odds are really stacked against you... A lot of life is persistence and determination in the face of futility." – Bryan Bishop

15: Figure It Out Along the Way

"Because we thought no one was listening, we weren't afraid to take stupid risks or make absurd choices. Turns out it resonated with people. You won't figure out what your podcast is until you get it underway, even as much as you plan and plan. So go for it." – Matt Gourley

16: The Long Game of SEO and ROI

"Podcasting isn't just a cost center; it's a long-term SEO investment. Each episode is an evergreen asset that builds domain authority and drives qualified B2B traffic for years." – (Original Synthesis)

17: Don’t Quit Your Day Job (Yet)

"You're going to be terrible at a lot of things for years until you're successful. People probably aren't going to listen to your podcast initially. But if you like it and you keep putting it out, people will find it." – Keith Kingbay

18: Extending Content Life

"Podcasts extend the life of a seminar program by making it available to people who couldn't attend in person... attendance did not diminish when audio podcasts became available... In fact, it actually increased." – Steve Lubetkin

Conclusion: Amplify Your Voice with Vetted Expertise

Now that you’re here

MyB2BNetwork generates new leads, offers insight on your customers

and can help you increase your marketing ROI.

If you liked this blog post, you’ll probably love MyB2BNetwork, too.

"It's a workday, especially for those just starting out. You don't just show up and talk to your friend and that's a podcast. We put all sorts of work in before episodes. You have to act as though it's your 9-to-5, and you have to be professional." – Jess Neil

MyB2BNetwork

Finally, ABM with data you can trust.

14: Persistence in the Face of Futility

"The odds are really stacked against you... A lot of life is persistence and determination in the face of futility." – Bryan Bishop

15: Figure It Out Along the Way

"Because we thought no one was listening, we weren't afraid to take stupid risks or make absurd choices. Turns out it resonated with people. You won't figure out what your podcast is until you get it underway, even as much as you plan and plan. So go for it." – Matt Gourley

16: The Long Game of SEO and ROI

"Podcasting isn't just a cost center; it's a long-term SEO investment. Each episode is an evergreen asset that builds domain authority and drives qualified B2B traffic for years." – (Original Synthesis)

17: Don’t Quit Your Day Job (Yet)

"You're going to be terrible at a lot of things for years until you're successful. People probably aren't going to listen to your podcast initially. But if you like it and you keep putting it out, people will find it." – Keith Kingbay

18: Extending Content Life

"Podcasts extend the life of a seminar program by making it available to people who couldn't attend in person... attendance did not diminish when audio podcasts became available... In fact, it actually increased." – Steve Lubetkin

Conclusion: Amplify Your Voice with Vetted Expertise

Now that you’re here

MyB2BNetwork generates new leads, offers insight on your customers

and can help you increase your marketing ROI.

If you liked this blog post, you’ll probably love MyB2BNetwork, too.

"I like the freedom of podcasting. With podcasting, you can really mess around with the form and the format. You can do as much time as you like without having to pause for commercials." – Adam Carolla

The 9-to-5 Commitment: Freedom, Form, and Fostering Growth

While the medium offers freedom, the process demands professional rigor. Successful corporate podcasting is a commitment to consistency, quality, and long-term vision. This is particularly relevant as AI development services are increasingly used to streamline audio transcription and content repurposing for global audiences in regions like the US and India.

13: Professional Commitment

"It's a workday, especially for those just starting out. You don't just show up and talk to your friend and that's a podcast. We put all sorts of work in before episodes. You have to act as though it's your 9-to-5, and you have to be professional." – Jess Neil

MyB2BNetwork

Finally, ABM with data you can trust.

14: Persistence in the Face of Futility

"The odds are really stacked against you... A lot of life is persistence and determination in the face of futility." – Bryan Bishop

15: Figure It Out Along the Way

"Because we thought no one was listening, we weren't afraid to take stupid risks or make absurd choices. Turns out it resonated with people. You won't figure out what your podcast is until you get it underway, even as much as you plan and plan. So go for it." – Matt Gourley

16: The Long Game of SEO and ROI

"Podcasting isn't just a cost center; it's a long-term SEO investment. Each episode is an evergreen asset that builds domain authority and drives qualified B2B traffic for years." – (Original Synthesis)

17: Don’t Quit Your Day Job (Yet)

"You're going to be terrible at a lot of things for years until you're successful. People probably aren't going to listen to your podcast initially. But if you like it and you keep putting it out, people will find it." – Keith Kingbay

18: Extending Content Life

"Podcasts extend the life of a seminar program by making it available to people who couldn't attend in person... attendance did not diminish when audio podcasts became available... In fact, it actually increased." – Steve Lubetkin

Conclusion: Amplify Your Voice with Vetted Expertise

Now that you’re here

MyB2BNetwork generates new leads, offers insight on your customers

and can help you increase your marketing ROI.

If you liked this blog post, you’ll probably love MyB2BNetwork, too.

"Content is everything the light touches." – Ann Handley

12: Freedom of Form

"I like the freedom of podcasting. With podcasting, you can really mess around with the form and the format. You can do as much time as you like without having to pause for commercials." – Adam Carolla

The 9-to-5 Commitment: Freedom, Form, and Fostering Growth

13: Professional Commitment

"It's a workday, especially for those just starting out. You don't just show up and talk to your friend and that's a podcast. We put all sorts of work in before episodes. You have to act as though it's your 9-to-5, and you have to be professional." – Jess Neil

MyB2BNetwork

Finally, ABM with data you can trust.

14: Persistence in the Face of Futility

"The odds are really stacked against you... A lot of life is persistence and determination in the face of futility." – Bryan Bishop

15: Figure It Out Along the Way

"Because we thought no one was listening, we weren't afraid to take stupid risks or make absurd choices. Turns out it resonated with people. You won't figure out what your podcast is until you get it underway, even as much as you plan and plan. So go for it." – Matt Gourley

16: The Long Game of SEO and ROI

"Podcasting isn't just a cost center; it's a long-term SEO investment. Each episode is an evergreen asset that builds domain authority and drives qualified B2B traffic for years." – (Original Synthesis)

17: Don’t Quit Your Day Job (Yet)

"You're going to be terrible at a lot of things for years until you're successful. People probably aren't going to listen to your podcast initially. But if you like it and you keep putting it out, people will find it." – Keith Kingbay

18: Extending Content Life

"Podcasts extend the life of a seminar program by making it available to people who couldn't attend in person... attendance did not diminish when audio podcasts became available... In fact, it actually increased." – Steve Lubetkin

Conclusion: Amplify Your Voice with Vetted Expertise

Now that you’re here

MyB2BNetwork generates new leads, offers insight on your customers

and can help you increase your marketing ROI.

If you liked this blog post, you’ll probably love MyB2BNetwork, too.

"A podcast gives you an arena to show your expertise and passion for your niche. Your enthusiasm and speaking prowess also adds an authoritative air to the topic, something that the written word cannot express... helps establish you and your brand as market leaders." – WebProNews Staff

11: Broadening the Scope

"Content is everything the light touches." – Ann Handley

12: Freedom of Form

"I like the freedom of podcasting. With podcasting, you can really mess around with the form and the format. You can do as much time as you like without having to pause for commercials." – Adam Carolla

The 9-to-5 Commitment: Freedom, Form, and Fostering Growth

13: Professional Commitment

"It's a workday, especially for those just starting out. You don't just show up and talk to your friend and that's a podcast. We put all sorts of work in before episodes. You have to act as though it's your 9-to-5, and you have to be professional." – Jess Neil

MyB2BNetwork

Finally, ABM with data you can trust.

14: Persistence in the Face of Futility

"The odds are really stacked against you... A lot of life is persistence and determination in the face of futility." – Bryan Bishop

15: Figure It Out Along the Way

"Because we thought no one was listening, we weren't afraid to take stupid risks or make absurd choices. Turns out it resonated with people. You won't figure out what your podcast is until you get it underway, even as much as you plan and plan. So go for it." – Matt Gourley

16: The Long Game of SEO and ROI

"Podcasting isn't just a cost center; it's a long-term SEO investment. Each episode is an evergreen asset that builds domain authority and drives qualified B2B traffic for years." – (Original Synthesis)

17: Don’t Quit Your Day Job (Yet)

"You're going to be terrible at a lot of things for years until you're successful. People probably aren't going to listen to your podcast initially. But if you like it and you keep putting it out, people will find it." – Keith Kingbay

18: Extending Content Life

"Podcasts extend the life of a seminar program by making it available to people who couldn't attend in person... attendance did not diminish when audio podcasts became available... In fact, it actually increased." – Steve Lubetkin

Conclusion: Amplify Your Voice with Vetted Expertise

Now that you’re here

MyB2BNetwork generates new leads, offers insight on your customers

and can help you increase your marketing ROI.

If you liked this blog post, you’ll probably love MyB2BNetwork, too.

"Every company can find authentic stories related to their brands, whether those stories are revealed through interviews, investigations, or real-life demonstrations. With some serious thought about what kind of stories your brand can tell and a commitment to honesty, you have what you need to begin making an engaging podcast, no matter what industry you're in." – Nicole D'Angelo

MyB2BNetwork

Finally, ABM with data you can trust.

10: Establishing Authority

"A podcast gives you an arena to show your expertise and passion for your niche. Your enthusiasm and speaking prowess also adds an authoritative air to the topic, something that the written word cannot express... helps establish you and your brand as market leaders." – WebProNews Staff

11: Broadening the Scope

"Content is everything the light touches." – Ann Handley

12: Freedom of Form

"I like the freedom of podcasting. With podcasting, you can really mess around with the form and the format. You can do as much time as you like without having to pause for commercials." – Adam Carolla

The 9-to-5 Commitment: Freedom, Form, and Fostering Growth

13: Professional Commitment

"It's a workday, especially for those just starting out. You don't just show up and talk to your friend and that's a podcast. We put all sorts of work in before episodes. You have to act as though it's your 9-to-5, and you have to be professional." – Jess Neil

MyB2BNetwork

Finally, ABM with data you can trust.

14: Persistence in the Face of Futility

"The odds are really stacked against you... A lot of life is persistence and determination in the face of futility." – Bryan Bishop

15: Figure It Out Along the Way

"Because we thought no one was listening, we weren't afraid to take stupid risks or make absurd choices. Turns out it resonated with people. You won't figure out what your podcast is until you get it underway, even as much as you plan and plan. So go for it." – Matt Gourley

16: The Long Game of SEO and ROI

"Podcasting isn't just a cost center; it's a long-term SEO investment. Each episode is an evergreen asset that builds domain authority and drives qualified B2B traffic for years." – (Original Synthesis)

17: Don’t Quit Your Day Job (Yet)

"You're going to be terrible at a lot of things for years until you're successful. People probably aren't going to listen to your podcast initially. But if you like it and you keep putting it out, people will find it." – Keith Kingbay

18: Extending Content Life

"Podcasts extend the life of a seminar program by making it available to people who couldn't attend in person... attendance did not diminish when audio podcasts became available... In fact, it actually increased." – Steve Lubetkin

Conclusion: Amplify Your Voice with Vetted Expertise

Now that you’re here

MyB2BNetwork generates new leads, offers insight on your customers

and can help you increase your marketing ROI.

If you liked this blog post, you’ll probably love MyB2BNetwork, too.

"Your podcast content should not be about you, but about solving your prospects' problems." – Steve Lubetkin

9: Authentic Storytelling

"Every company can find authentic stories related to their brands, whether those stories are revealed through interviews, investigations, or real-life demonstrations. With some serious thought about what kind of stories your brand can tell and a commitment to honesty, you have what you need to begin making an engaging podcast, no matter what industry you're in." – Nicole D'Angelo

MyB2BNetwork

Finally, ABM with data you can trust.

10: Establishing Authority

"A podcast gives you an arena to show your expertise and passion for your niche. Your enthusiasm and speaking prowess also adds an authoritative air to the topic, something that the written word cannot express... helps establish you and your brand as market leaders." – WebProNews Staff

11: Broadening the Scope

"Content is everything the light touches." – Ann Handley

12: Freedom of Form

"I like the freedom of podcasting. With podcasting, you can really mess around with the form and the format. You can do as much time as you like without having to pause for commercials." – Adam Carolla

The 9-to-5 Commitment: Freedom, Form, and Fostering Growth

13: Professional Commitment

"It's a workday, especially for those just starting out. You don't just show up and talk to your friend and that's a podcast. We put all sorts of work in before episodes. You have to act as though it's your 9-to-5, and you have to be professional." – Jess Neil

MyB2BNetwork

Finally, ABM with data you can trust.

14: Persistence in the Face of Futility

"The odds are really stacked against you... A lot of life is persistence and determination in the face of futility." – Bryan Bishop

15: Figure It Out Along the Way

"Because we thought no one was listening, we weren't afraid to take stupid risks or make absurd choices. Turns out it resonated with people. You won't figure out what your podcast is until you get it underway, even as much as you plan and plan. So go for it." – Matt Gourley

16: The Long Game of SEO and ROI

"Podcasting isn't just a cost center; it's a long-term SEO investment. Each episode is an evergreen asset that builds domain authority and drives qualified B2B traffic for years." – (Original Synthesis)

17: Don’t Quit Your Day Job (Yet)

"You're going to be terrible at a lot of things for years until you're successful. People probably aren't going to listen to your podcast initially. But if you like it and you keep putting it out, people will find it." – Keith Kingbay

18: Extending Content Life

"Podcasts extend the life of a seminar program by making it available to people who couldn't attend in person... attendance did not diminish when audio podcasts became available... In fact, it actually increased." – Steve Lubetkin

Conclusion: Amplify Your Voice with Vetted Expertise

Now that you’re here

MyB2BNetwork generates new leads, offers insight on your customers

and can help you increase your marketing ROI.

If you liked this blog post, you’ll probably love MyB2BNetwork, too.

"No one wants to listen to a 10-episode podcast about how great [your product] is... But if we can create a show with someone like [a thought leader] about what it means to be successful and being the most productive person around, that's going to appeal to exactly the kind of people that [you] want to reach." – Lex Friedman

This strategy extends beyond the audio itself. By creating valuable content, you unlock powerful internal linking opportunities for your broader B2B content marketing strategies

8: The Prospect’s Pain Points

"Your podcast content should not be about you, but about solving your prospects' problems." – Steve Lubetkin

9: Authentic Storytelling

"Every company can find authentic stories related to their brands, whether those stories are revealed through interviews, investigations, or real-life demonstrations. With some serious thought about what kind of stories your brand can tell and a commitment to honesty, you have what you need to begin making an engaging podcast, no matter what industry you're in." – Nicole D'Angelo

MyB2BNetwork

Finally, ABM with data you can trust.

10: Establishing Authority

"A podcast gives you an arena to show your expertise and passion for your niche. Your enthusiasm and speaking prowess also adds an authoritative air to the topic, something that the written word cannot express... helps establish you and your brand as market leaders." – WebProNews Staff

11: Broadening the Scope

"Content is everything the light touches." – Ann Handley

12: Freedom of Form

"I like the freedom of podcasting. With podcasting, you can really mess around with the form and the format. You can do as much time as you like without having to pause for commercials." – Adam Carolla

The 9-to-5 Commitment: Freedom, Form, and Fostering Growth

13: Professional Commitment

"It's a workday, especially for those just starting out. You don't just show up and talk to your friend and that's a podcast. We put all sorts of work in before episodes. You have to act as though it's your 9-to-5, and you have to be professional." – Jess Neil

MyB2BNetwork

Finally, ABM with data you can trust.

14: Persistence in the Face of Futility

"The odds are really stacked against you... A lot of life is persistence and determination in the face of futility." – Bryan Bishop

15: Figure It Out Along the Way

"Because we thought no one was listening, we weren't afraid to take stupid risks or make absurd choices. Turns out it resonated with people. You won't figure out what your podcast is until you get it underway, even as much as you plan and plan. So go for it." – Matt Gourley

16: The Long Game of SEO and ROI

"Podcasting isn't just a cost center; it's a long-term SEO investment. Each episode is an evergreen asset that builds domain authority and drives qualified B2B traffic for years." – (Original Synthesis)

17: Don’t Quit Your Day Job (Yet)

"You're going to be terrible at a lot of things for years until you're successful. People probably aren't going to listen to your podcast initially. But if you like it and you keep putting it out, people will find it." – Keith Kingbay

18: Extending Content Life

"Podcasts extend the life of a seminar program by making it available to people who couldn't attend in person... attendance did not diminish when audio podcasts became available... In fact, it actually increased." – Steve Lubetkin

Conclusion: Amplify Your Voice with Vetted Expertise

Now that you’re here

MyB2BNetwork generates new leads, offers insight on your customers

and can help you increase your marketing ROI.

If you liked this blog post, you’ll probably love MyB2BNetwork, too.

"Podcasting is great. Total freedom." – Bill Burr

Solving Problems, Not Selling Products: The Golden Rule of Audio

The biggest mistake B2B marketers make is turning their podcast into a 30-minute sales pitch. The quotes consistently emphasize that true value comes from answering prospect pain points, sharing authentic stories, and establishing yourself as a resource, not a vendor. This is crucial for optimizing podcasts for answer engines and ensuring content longevity.

7: Value Over Velocity

"No one wants to listen to a 10-episode podcast about how great [your product] is... But if we can create a show with someone like [a thought leader] about what it means to be successful and being the most productive person around, that's going to appeal to exactly the kind of people that [you] want to reach." – Lex Friedman

This strategy extends beyond the audio itself. By creating valuable content, you unlock powerful internal linking opportunities for your broader B2B content marketing strategies

8: The Prospect’s Pain Points

"Your podcast content should not be about you, but about solving your prospects' problems." – Steve Lubetkin

9: Authentic Storytelling

"Every company can find authentic stories related to their brands, whether those stories are revealed through interviews, investigations, or real-life demonstrations. With some serious thought about what kind of stories your brand can tell and a commitment to honesty, you have what you need to begin making an engaging podcast, no matter what industry you're in." – Nicole D'Angelo

MyB2BNetwork

Finally, ABM with data you can trust.

10: Establishing Authority

"A podcast gives you an arena to show your expertise and passion for your niche. Your enthusiasm and speaking prowess also adds an authoritative air to the topic, something that the written word cannot express... helps establish you and your brand as market leaders." – WebProNews Staff

11: Broadening the Scope

"Content is everything the light touches." – Ann Handley

12: Freedom of Form

"I like the freedom of podcasting. With podcasting, you can really mess around with the form and the format. You can do as much time as you like without having to pause for commercials." – Adam Carolla

The 9-to-5 Commitment: Freedom, Form, and Fostering Growth

13: Professional Commitment

"It's a workday, especially for those just starting out. You don't just show up and talk to your friend and that's a podcast. We put all sorts of work in before episodes. You have to act as though it's your 9-to-5, and you have to be professional." – Jess Neil

MyB2BNetwork

Finally, ABM with data you can trust.

14: Persistence in the Face of Futility

"The odds are really stacked against you... A lot of life is persistence and determination in the face of futility." – Bryan Bishop

15: Figure It Out Along the Way

"Because we thought no one was listening, we weren't afraid to take stupid risks or make absurd choices. Turns out it resonated with people. You won't figure out what your podcast is until you get it underway, even as much as you plan and plan. So go for it." – Matt Gourley

16: The Long Game of SEO and ROI

"Podcasting isn't just a cost center; it's a long-term SEO investment. Each episode is an evergreen asset that builds domain authority and drives qualified B2B traffic for years." – (Original Synthesis)

17: Don’t Quit Your Day Job (Yet)

"You're going to be terrible at a lot of things for years until you're successful. People probably aren't going to listen to your podcast initially. But if you like it and you keep putting it out, people will find it." – Keith Kingbay

18: Extending Content Life

"Podcasts extend the life of a seminar program by making it available to people who couldn't attend in person... attendance did not diminish when audio podcasts became available... In fact, it actually increased." – Steve Lubetkin

Conclusion: Amplify Your Voice with Vetted Expertise

Now that you’re here

MyB2BNetwork generates new leads, offers insight on your customers

and can help you increase your marketing ROI.

If you liked this blog post, you’ll probably love MyB2BNetwork, too.

"You need to invite us in, and the way you do that is by bringing us all along with your thought process... Slickness is the enemy, it keeps us listening at a far remove. We want to feel like we're in the room with you." – Glen Weldon

MyB2BNetwork

Finally, ABM with data you can trust.

6: Total Freedom

"Podcasting is great. Total freedom." – Bill Burr

Solving Problems, Not Selling Products: The Golden Rule of Audio

7: Value Over Velocity

"No one wants to listen to a 10-episode podcast about how great [your product] is... But if we can create a show with someone like [a thought leader] about what it means to be successful and being the most productive person around, that's going to appeal to exactly the kind of people that [you] want to reach." – Lex Friedman

This strategy extends beyond the audio itself. By creating valuable content, you unlock powerful internal linking opportunities for your broader B2B content marketing strategies

8: The Prospect’s Pain Points

"Your podcast content should not be about you, but about solving your prospects' problems." – Steve Lubetkin

9: Authentic Storytelling

"Every company can find authentic stories related to their brands, whether those stories are revealed through interviews, investigations, or real-life demonstrations. With some serious thought about what kind of stories your brand can tell and a commitment to honesty, you have what you need to begin making an engaging podcast, no matter what industry you're in." – Nicole D'Angelo

MyB2BNetwork

Finally, ABM with data you can trust.

10: Establishing Authority

"A podcast gives you an arena to show your expertise and passion for your niche. Your enthusiasm and speaking prowess also adds an authoritative air to the topic, something that the written word cannot express... helps establish you and your brand as market leaders." – WebProNews Staff

11: Broadening the Scope

"Content is everything the light touches." – Ann Handley

12: Freedom of Form

"I like the freedom of podcasting. With podcasting, you can really mess around with the form and the format. You can do as much time as you like without having to pause for commercials." – Adam Carolla

The 9-to-5 Commitment: Freedom, Form, and Fostering Growth

13: Professional Commitment

"It's a workday, especially for those just starting out. You don't just show up and talk to your friend and that's a podcast. We put all sorts of work in before episodes. You have to act as though it's your 9-to-5, and you have to be professional." – Jess Neil

MyB2BNetwork

Finally, ABM with data you can trust.

14: Persistence in the Face of Futility

"The odds are really stacked against you... A lot of life is persistence and determination in the face of futility." – Bryan Bishop

15: Figure It Out Along the Way

"Because we thought no one was listening, we weren't afraid to take stupid risks or make absurd choices. Turns out it resonated with people. You won't figure out what your podcast is until you get it underway, even as much as you plan and plan. So go for it." – Matt Gourley

16: The Long Game of SEO and ROI

"Podcasting isn't just a cost center; it's a long-term SEO investment. Each episode is an evergreen asset that builds domain authority and drives qualified B2B traffic for years." – (Original Synthesis)

17: Don’t Quit Your Day Job (Yet)

"You're going to be terrible at a lot of things for years until you're successful. People probably aren't going to listen to your podcast initially. But if you like it and you keep putting it out, people will find it." – Keith Kingbay

18: Extending Content Life

"Podcasts extend the life of a seminar program by making it available to people who couldn't attend in person... attendance did not diminish when audio podcasts became available... In fact, it actually increased." – Steve Lubetkin

Conclusion: Amplify Your Voice with Vetted Expertise

Now that you’re here

MyB2BNetwork generates new leads, offers insight on your customers

and can help you increase your marketing ROI.

If you liked this blog post, you’ll probably love MyB2BNetwork, too.

"The average podcast listener is young, wealthy, educated, employed full-time, both using social media and following brands on it, subscribing to on-demand video services and nearly always completing the episode to which they start to listen—creating an appetizing opportunity for advertisers and an intimate bond between hosts… and their listeners." – Mac King

5: Inviting Listeners In

"You need to invite us in, and the way you do that is by bringing us all along with your thought process... Slickness is the enemy, it keeps us listening at a far remove. We want to feel like we're in the room with you." – Glen Weldon

MyB2BNetwork

Finally, ABM with data you can trust.

6: Total Freedom

"Podcasting is great. Total freedom." – Bill Burr

Solving Problems, Not Selling Products: The Golden Rule of Audio

7: Value Over Velocity

"No one wants to listen to a 10-episode podcast about how great [your product] is... But if we can create a show with someone like [a thought leader] about what it means to be successful and being the most productive person around, that's going to appeal to exactly the kind of people that [you] want to reach." – Lex Friedman

This strategy extends beyond the audio itself. By creating valuable content, you unlock powerful internal linking opportunities for your broader B2B content marketing strategies

8: The Prospect’s Pain Points

"Your podcast content should not be about you, but about solving your prospects' problems." – Steve Lubetkin

9: Authentic Storytelling

"Every company can find authentic stories related to their brands, whether those stories are revealed through interviews, investigations, or real-life demonstrations. With some serious thought about what kind of stories your brand can tell and a commitment to honesty, you have what you need to begin making an engaging podcast, no matter what industry you're in." – Nicole D'Angelo

MyB2BNetwork

Finally, ABM with data you can trust.

10: Establishing Authority

"A podcast gives you an arena to show your expertise and passion for your niche. Your enthusiasm and speaking prowess also adds an authoritative air to the topic, something that the written word cannot express... helps establish you and your brand as market leaders." – WebProNews Staff

11: Broadening the Scope

"Content is everything the light touches." – Ann Handley

12: Freedom of Form

"I like the freedom of podcasting. With podcasting, you can really mess around with the form and the format. You can do as much time as you like without having to pause for commercials." – Adam Carolla

The 9-to-5 Commitment: Freedom, Form, and Fostering Growth

13: Professional Commitment

"It's a workday, especially for those just starting out. You don't just show up and talk to your friend and that's a podcast. We put all sorts of work in before episodes. You have to act as though it's your 9-to-5, and you have to be professional." – Jess Neil

MyB2BNetwork

Finally, ABM with data you can trust.

14: Persistence in the Face of Futility

"The odds are really stacked against you... A lot of life is persistence and determination in the face of futility." – Bryan Bishop

15: Figure It Out Along the Way

"Because we thought no one was listening, we weren't afraid to take stupid risks or make absurd choices. Turns out it resonated with people. You won't figure out what your podcast is until you get it underway, even as much as you plan and plan. So go for it." – Matt Gourley

16: The Long Game of SEO and ROI

"Podcasting isn't just a cost center; it's a long-term SEO investment. Each episode is an evergreen asset that builds domain authority and drives qualified B2B traffic for years." – (Original Synthesis)

17: Don’t Quit Your Day Job (Yet)

"You're going to be terrible at a lot of things for years until you're successful. People probably aren't going to listen to your podcast initially. But if you like it and you keep putting it out, people will find it." – Keith Kingbay

18: Extending Content Life

"Podcasts extend the life of a seminar program by making it available to people who couldn't attend in person... attendance did not diminish when audio podcasts became available... In fact, it actually increased." – Steve Lubetkin

Conclusion: Amplify Your Voice with Vetted Expertise

Now that you’re here

MyB2BNetwork generates new leads, offers insight on your customers

and can help you increase your marketing ROI.

If you liked this blog post, you’ll probably love MyB2BNetwork, too.

"Journalists have linked this online podcasting boom to the ubiquity of smartphones, time spent in transit, and online music services. Others attribute it to the brain-stimulating and addictive effects of audio learning, or the multitasking potential of listening. The beauty is in the overlap." – Jeff Desjardins

4: The Listener Profile

"The average podcast listener is young, wealthy, educated, employed full-time, both using social media and following brands on it, subscribing to on-demand video services and nearly always completing the episode to which they start to listen—creating an appetizing opportunity for advertisers and an intimate bond between hosts… and their listeners." – Mac King

5: Inviting Listeners In

"You need to invite us in, and the way you do that is by bringing us all along with your thought process... Slickness is the enemy, it keeps us listening at a far remove. We want to feel like we're in the room with you." – Glen Weldon

MyB2BNetwork

Finally, ABM with data you can trust.

6: Total Freedom

"Podcasting is great. Total freedom." – Bill Burr

Solving Problems, Not Selling Products: The Golden Rule of Audio

7: Value Over Velocity

"No one wants to listen to a 10-episode podcast about how great [your product] is... But if we can create a show with someone like [a thought leader] about what it means to be successful and being the most productive person around, that's going to appeal to exactly the kind of people that [you] want to reach." – Lex Friedman

This strategy extends beyond the audio itself. By creating valuable content, you unlock powerful internal linking opportunities for your broader B2B content marketing strategies

8: The Prospect’s Pain Points

"Your podcast content should not be about you, but about solving your prospects' problems." – Steve Lubetkin

9: Authentic Storytelling

"Every company can find authentic stories related to their brands, whether those stories are revealed through interviews, investigations, or real-life demonstrations. With some serious thought about what kind of stories your brand can tell and a commitment to honesty, you have what you need to begin making an engaging podcast, no matter what industry you're in." – Nicole D'Angelo

MyB2BNetwork

Finally, ABM with data you can trust.

10: Establishing Authority

"A podcast gives you an arena to show your expertise and passion for your niche. Your enthusiasm and speaking prowess also adds an authoritative air to the topic, something that the written word cannot express... helps establish you and your brand as market leaders." – WebProNews Staff

11: Broadening the Scope

"Content is everything the light touches." – Ann Handley

12: Freedom of Form

"I like the freedom of podcasting. With podcasting, you can really mess around with the form and the format. You can do as much time as you like without having to pause for commercials." – Adam Carolla

The 9-to-5 Commitment: Freedom, Form, and Fostering Growth

13: Professional Commitment

"It's a workday, especially for those just starting out. You don't just show up and talk to your friend and that's a podcast. We put all sorts of work in before episodes. You have to act as though it's your 9-to-5, and you have to be professional." – Jess Neil

MyB2BNetwork

Finally, ABM with data you can trust.

14: Persistence in the Face of Futility

"The odds are really stacked against you... A lot of life is persistence and determination in the face of futility." – Bryan Bishop

15: Figure It Out Along the Way

"Because we thought no one was listening, we weren't afraid to take stupid risks or make absurd choices. Turns out it resonated with people. You won't figure out what your podcast is until you get it underway, even as much as you plan and plan. So go for it." – Matt Gourley

16: The Long Game of SEO and ROI

"Podcasting isn't just a cost center; it's a long-term SEO investment. Each episode is an evergreen asset that builds domain authority and drives qualified B2B traffic for years." – (Original Synthesis)

17: Don’t Quit Your Day Job (Yet)

"You're going to be terrible at a lot of things for years until you're successful. People probably aren't going to listen to your podcast initially. But if you like it and you keep putting it out, people will find it." – Keith Kingbay

18: Extending Content Life

"Podcasts extend the life of a seminar program by making it available to people who couldn't attend in person... attendance did not diminish when audio podcasts became available... In fact, it actually increased." – Steve Lubetkin

Conclusion: Amplify Your Voice with Vetted Expertise

Now that you’re here

MyB2BNetwork generates new leads, offers insight on your customers

and can help you increase your marketing ROI.

If you liked this blog post, you’ll probably love MyB2BNetwork, too.

"People are really listening and want to consume all of the content that is there and available. There's a level of dedication that comes from podcast listeners that you don't otherwise find. And now the numbers prove it. Podcasts aren't a bubble, they're a boom—and that boom is only getting louder." – Miranda Katz

This dedication is fueled by convenience, a key factor for busy professionals in major business hubs, from London to New York. As social commerce strategies become more integrated into listening platforms, audio’s ubiquity is only growing.

3: Multitasking Power

"Journalists have linked this online podcasting boom to the ubiquity of smartphones, time spent in transit, and online music services. Others attribute it to the brain-stimulating and addictive effects of audio learning, or the multitasking potential of listening. The beauty is in the overlap." – Jeff Desjardins

4: The Listener Profile

"The average podcast listener is young, wealthy, educated, employed full-time, both using social media and following brands on it, subscribing to on-demand video services and nearly always completing the episode to which they start to listen—creating an appetizing opportunity for advertisers and an intimate bond between hosts… and their listeners." – Mac King

5: Inviting Listeners In

"You need to invite us in, and the way you do that is by bringing us all along with your thought process... Slickness is the enemy, it keeps us listening at a far remove. We want to feel like we're in the room with you." – Glen Weldon

MyB2BNetwork

Finally, ABM with data you can trust.

6: Total Freedom

"Podcasting is great. Total freedom." – Bill Burr

Solving Problems, Not Selling Products: The Golden Rule of Audio

7: Value Over Velocity

"No one wants to listen to a 10-episode podcast about how great [your product] is... But if we can create a show with someone like [a thought leader] about what it means to be successful and being the most productive person around, that's going to appeal to exactly the kind of people that [you] want to reach." – Lex Friedman

This strategy extends beyond the audio itself. By creating valuable content, you unlock powerful internal linking opportunities for your broader B2B content marketing strategies

8: The Prospect’s Pain Points

"Your podcast content should not be about you, but about solving your prospects' problems." – Steve Lubetkin

9: Authentic Storytelling

"Every company can find authentic stories related to their brands, whether those stories are revealed through interviews, investigations, or real-life demonstrations. With some serious thought about what kind of stories your brand can tell and a commitment to honesty, you have what you need to begin making an engaging podcast, no matter what industry you're in." – Nicole D'Angelo

MyB2BNetwork

Finally, ABM with data you can trust.

10: Establishing Authority

"A podcast gives you an arena to show your expertise and passion for your niche. Your enthusiasm and speaking prowess also adds an authoritative air to the topic, something that the written word cannot express... helps establish you and your brand as market leaders." – WebProNews Staff

11: Broadening the Scope

"Content is everything the light touches." – Ann Handley

12: Freedom of Form

"I like the freedom of podcasting. With podcasting, you can really mess around with the form and the format. You can do as much time as you like without having to pause for commercials." – Adam Carolla

The 9-to-5 Commitment: Freedom, Form, and Fostering Growth

13: Professional Commitment

"It's a workday, especially for those just starting out. You don't just show up and talk to your friend and that's a podcast. We put all sorts of work in before episodes. You have to act as though it's your 9-to-5, and you have to be professional." – Jess Neil

MyB2BNetwork

Finally, ABM with data you can trust.

14: Persistence in the Face of Futility

"The odds are really stacked against you... A lot of life is persistence and determination in the face of futility." – Bryan Bishop

15: Figure It Out Along the Way

"Because we thought no one was listening, we weren't afraid to take stupid risks or make absurd choices. Turns out it resonated with people. You won't figure out what your podcast is until you get it underway, even as much as you plan and plan. So go for it." – Matt Gourley

16: The Long Game of SEO and ROI

"Podcasting isn't just a cost center; it's a long-term SEO investment. Each episode is an evergreen asset that builds domain authority and drives qualified B2B traffic for years." – (Original Synthesis)

17: Don’t Quit Your Day Job (Yet)

"You're going to be terrible at a lot of things for years until you're successful. People probably aren't going to listen to your podcast initially. But if you like it and you keep putting it out, people will find it." – Keith Kingbay

18: Extending Content Life

"Podcasts extend the life of a seminar program by making it available to people who couldn't attend in person... attendance did not diminish when audio podcasts became available... In fact, it actually increased." – Steve Lubetkin

Conclusion: Amplify Your Voice with Vetted Expertise

Now that you’re here

MyB2BNetwork generates new leads, offers insight on your customers

and can help you increase your marketing ROI.

If you liked this blog post, you’ll probably love MyB2BNetwork, too.