demand gen marketers Archives

Buyer, Digital Marketing, Tech

Interactive Content for Lead Gen: Quizzes & Calculators

An infographic titled "Interactive Content: Using Quizzes and Calculators for Lead Gen," illustrating a three-step lead generation workflow: engaging visitors via quizzes and ROI calculators, capturing qualified leads through gated forms, and nurturing prospects down the sales funnel to close deals.

Another gated PDF just went live, and the download numbers look fine on the surface. But when sales opens those leads a week later, half of them can’t remember requesting anything. And the other half were just curious researchers with…

Jagan P
August 21, 2026

Buyer, Digital Marketing, Outsourcing

B2B Referral Programs That Actually Convert Leads

Referred leads close faster and stick around longer, and most growth and customer success teams already know this instinctively. Yet ask to see the referral program dashboard at most B2B companies and you’ll find either nothing, or a static “refer…

Jagan P
August 20, 2026